You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Pre-Testing.
ANA has found 159 results for you, in 169 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A recent in-store experiment for pre-testing promotions

This paper presents the findings of the experiment for one of the product groups tested and shows to what extent our objectives were achieved. It points out the difficulties encountered in carrying out a test of this kind and furthermore, the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: R. Chib
Company: Gallup International Association
June 15, 1971

Research reports

Pre-testing and commercials "Wake up your stomach"

The general objectives of this research were to assess reactions to and understanding of a new TV Commercial for Eno based on the 'Wake up your stomach' press advertising. The new advertisement was compared to the present 'Tarzan' film and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research papers

Pre-testing

A special study consisting of a survey among 326 housewives, has shown that the friendliness effect in product tests is minimised if the method below is used: The interviewer shows three packs with the same contents, but with different code...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Johan J. M. van Tulder
June 15, 1969

Research papers

Researching research the market for TV commercials pre-testing

The Gallup Poll carried out a survey of market researchers early this year. A sample of 54 market research managers from leading advertisers and advertising agencies were interviewed. The objectives of the survey were as follows: 1. To obtain an...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: William Gregory
June 15, 1969

Research papers

Predicting effects of brand name and consumer proposition on consumer purchase decisions

A pre-test study set out to predict which of three versions of a new Lever Brothers product was most likely to be successful. All three products were test-marketed. The paper reports this case history and discusses the following: The role of...

Catalogue: ESOMAR Congress 1968
Authors: John M. Caffyn, Alison Loyd
June 15, 1968

Research papers

Post-testing and pre-testing consumer behavior caused by advertising

There is little sense in testing advertising efforts without having a theory about what advertising is supposed to do. It is equally without much sense to pre-test advertisements (or elements that would go into advertisements like themes, artwork,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Jan Stapel
Company: NIPO
June 15, 1967

Research papers

Market research to develop Nescafé "new" And Nescafé "gold"

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966

Research papers

An experiment of copy-testing for posters

Research in the area of postering seems to have been somewhat neglected, although this medium is of unquestionable importance. Its very special characteristics, in fact, format as well as placement, content, and method of acting have always made...

Catalogue: ESOMAR Congress 1966
Author: Nicolas Lebeuf
September 1, 1966

Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966