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Research reports

Qualitative research into Typhoo tea bags

In broad terms, the objectives of this research were toestablish why more tea bag buyers, especially thosepurchasing PG Tips and Tetley, do not buy Typhoo tea bagsmore regularly; and in more pragmatic terms, to indicate what types of steps may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Qualitative research on senior service 'Ship'

The objectives of this research were to examine reactions to the concept as represented by the 'Ship' pack, product and advertising. The concept as a whole was examined and compared with the idea of a Player's concept. Motivational elements were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1975

Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

The present report contains an analysis of thedemographic characteristics of females who were nolonger using Grecian 2000 when contacted either in either theAugust 1974 or April 1975 Repeat Purchase Surveys.These characteristics are related to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

Grecian 2000

On the basis of a self-completion questionnaire sent outto French and Flemish-speaking users of Grecian 2000, atotal of 457 questionnaires was returned. Out of this total, 5 were duplicates. This report, therefore, consists of an analysis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Project Hancock

Five advertising concepts have been developed for ProjectHancock, with varying emphases upon natural ingredients,goodness, tradition, convenience. The general objectives of this research, therefore, were toevaluate the advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975

Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975