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Research papers

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Benjamin Lipstein
August 1, 1975
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Citation

Lipstein, B. (1975a, August 01). On the limits of reliability in social and commercial surveys. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/on-the-limits-of-reliability-in-social-and-commercial-surveys


Research papers

A practical approach to sampling for business readership studies

This paper has sought to show that the sampling problems could be overcome efficiently and economically. The identification problems could also be solved if the naive idea that one was after the 'decision makers' were abandoned: a definable group of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Len J. Marchant
January 1, 1973
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Citation

Marchant, L. J. (1973a, January 01). A practical approach to sampling for business readership studies. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-practical-approach-to-sampling-for-business-readership-studies


Research papers

Sampling issues in European consumer panels

The issue of standardising data collection methods in panel research is made the more difficult and at the same time the more important by the fact that there are very few agreed upon principles in panel design. Therefore, if the current interest in...

Catalogue: Seminar 1972: Panels
Author: Charles S. Mayer
June 15, 1972
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Citation

Mayer, C. S. (1972a, June 15). Sampling issues in European consumer panels. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/sampling-issues-in-european-consumer-panels


Research papers

Sources of error in the personal interview

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty...

Catalogue: The European Marketing Research Review 1972
Author: Joan Macfarlane Smith
June 15, 1972
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Citation

Macfarlane Smith, J. (1972a, June 15). Sources of error in the personal interview. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/sources-of-error-in-the-personal-interview


Research papers

Election polls

The election polls as now operated have few prospects to offer. This is also true if we confine ourselves to the causes of error brought about by insufficiencies in the questionnaire and leave out of consideration the purely technical aspect of...

Catalogue: The European Marketing Research Review 1971
Author: R. P. Greiner
June 15, 1971
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Citation

Greiner, R. P. (1971a, June 15). Election polls. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/election-polls


Research papers

The myth of the percentage sample

This paper has argued that the sample size necessary in a survey does not primarily depend upon the size of the population from which the sample is to be drawn, but from other factors concerning the basic characteristics of the population and the...

Catalogue: The European Marketing Research Review 1970
Author: P. G. Moore
June 15, 1970
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Citation

Moore, P. G. (1970a, June 15). The myth of the percentage sample. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-percentage-sample


Research papers

Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers

The two approaches had been introduced as alternatives. As such, the group agreed with Ehrenberg & Goodhardt's approach. They did, so on purely practical grounds . The crucial drawback seen in Hamre's approach was that the number of constants or...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-g-j-goodhardt-h-hamre-s-papers


Research papers

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955
Authors: Stuart Carter Dodd, Chahin Turabian
June 15, 1955
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Citation

Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-