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Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
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Citation

Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-plan-for-the-construction-and-exploitation-of-italian-cultural-heritage-collections


Research papers

Creativity in quantitative research

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
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Citation

Noelle-Neumann, E. (1989a, September 01). Creativity in quantitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creativity-in-quantitative-research


Research papers

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989
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Citation

Thadani, Viswanathan and Inamdar (1989a, September 01). Using market research to shape a national health programme for India. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/using-market-research-to-shape-a-national-health-programme-for-india


Research papers

Market research and its implications at Dagens Nyheter

Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort...

Catalogue: ESOMAR Congress 1989
Author: Leif Widman
September 1, 1989
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Citation

Widman, L. (1989a, September 01). Market research and its implications at Dagens Nyheter. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/market-research-and-its-implications-at-dagens-nyheter


Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
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Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly? (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-french-


Research papers

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
×

Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-


Research papers

How to predict the sensitivity of demand to price

The purpose of this paper is to describe how a user can predict sensitivity of demand to price for consumer products. The trademarked name for the technique is $9.99 Price Testing. However, the technique itself is simply an application of classic...

Catalogue: ESOMAR Congress 1988
Author: Joel N. Axelrod
September 1, 1988
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Citation

Axelrod, J. N. (1988a, September 01). How to predict the sensitivity of demand to price. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-sensitivity-of-demand-to-price


Research papers

Territorial marketing or marketing tailored to the needs of local government

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988
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Citation

Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/territorial-marketing-or-marketing-tailored-to-the-needs-of-local-government


Research papers

Territorial marketing or marketing tailored to the needs of local government (French)

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988
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Citation

Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/territorial-marketing-or-marketing-tailored-to-the-needs-of-local-government-french-