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Research papers

An investigation of the creative approaches to the standardisation of international qualitative research studies

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Colleen Ryan, Shirley Kitchen
June 15, 1986

Research papers

Brand building

This paper aims to demonstrate that the retailer as a brand is more than just the sum of a number of disparate parts and that it has a role to play in shaping the retailers’ strategy not just impacting upon it. When a retailer has a strong brand...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Colleen Ryan
June 15, 1989

Research papers

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Colleen Ryan
Company: TRA
November 18, 2015

Research papers

Keep Calm and Carry On

This paper celebrates the role of insights in an organisation?s fundamental transformation, from a non-profitorganisation funded by the government, to a thriving business with a distinct voice on a globally important issue:well-being. 

Catalogue: Future-Proofing and Foresight
Authors: Arlene Galvez, Colleen Ryan
Companies: Skills Consulting Group, The Research Agency
April 14, 2022

Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019

Videos

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019

Videos

Five million individuals and a single minded vision

Leveraging psychology principles, applied behavioral science, cultural activation to herd the individually-minded rule-breaking Kiwis to unite against Covid-19

Catalogue: Vision and Values 2021
Author: Colleen Ryan
Companies: Clemenger BBDO, TRA
October 25, 2021