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Research papers

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf
Company: Procter & Gamble
June 15, 1991