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Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971

Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Pilot research on the Guinness advertising campaign

The broad objectives of this research were to assess what the current campaign has communicated about Guinness to non-exclusive Guinness drinkers. The research was prompted by questions about whether the campaign may beconfusing to consumers, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971