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Videos

Videos

Communicating research results

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019

Videos

Driver analysis as a gateway to advanced analytics

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019

Research reports

ESOMAR/GRBN guideline for researchers and client involved in primary data collection

This new ESOMAR/GRBN Guideline is for researchers and clients engaged in primary research. It includes all quantitative and qualitative methods that involve direct interaction (such as to get consent) with the data subject, including passive data...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
September 7, 2019

Research reports

ESOMAR/GRBN guideline on duty of care: Protecting data subject from harm

The purpose of the Duty of Care Guideline is to advise researchers and the organisations in which they work on their responsibilities to protect the privacy and well-being of data subjects. It provides organisations with flexibility to formulate...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
September 7, 2019

Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2019
Author: Lucy Davison
March 18, 2019

Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2018
Authors: Lucy Davison, Lauren Raby
November 13, 2018

Research papers

Insight automation: Democracy, ethics and efficiency

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018

Videos

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018
Authors: Finn Raben, BV Pradeep, David Smith
September 23, 2018