Resources Library by ANA

Measuring the 'daily reach of dailies' and newspaper sections

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content. The current press readership model, based on 'average issue'...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Ingemar Lindberg, Paul Sumner, Peter Masson

Company: Bucknull & Masson

June 13, 2002

Cultural lag at Sweden's workplaces

In the early decades of this century it was not uncommon for someone to be worn out by 50 after a lifetime of hard labor. The notion that the age of 50 is a marker separating the productive from the less productive worker lingers on in many quarters...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Greta Frankel

Company: KANTAR TNS Malaysia

June 15, 1989

ASAB quality

This paper is an effort to describe a quality process that is going on, at a big service company in Sweden. A process that is aiming to a better relation with the customers and an improved internal climate.

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Ake Ericsson, Anna Kahn

June 15, 1987

Service development in Swedish service companies

The result of the study is derived from interviews with some thirty service companies which are members of the Swedish Coaliation of Service Industries. The study has focused on service development with the underlying assumption that this is the...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Göran Hyttfors

June 15, 1987

Sweden

The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...

Catalogue: Seminar 1986: Opinion Polls

Authors: Hans L. Zetterberg, Gunnar Andren

June 15, 1986

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Ingrid Berg, Lars G. Johnsson

June 15, 1982

How the opinion polls conquered the editorial papers of Swedish newspapers

In order to investigate this problem we have studied a sample of editorials in three leading Swedish newspapers during the last fifty years. We chose to examine three newspapers with different political outlooks. Dagens Nyheter is the largest morning...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Sören Holmberg

June 15, 1980

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Kjell Sjögren

November 1, 1979

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: S. A. Ekedahl

March 1, 1977