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Research papers

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW
Authors: Ritanbara Mundrey, Amit Bali
Company: Nielsen
September 22, 2016
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Citation

Mundrey and Bali (2016a, September 22). Diamonds or dust. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust-10782


Videos

Diamonds or dust

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...

Catalogue: Congress 2016: #WOW
Authors: Amit Bali, Ritanbara Mundrey
June 15, 2016
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Citation

Bali and Mundrey (2016a, June 15). Diamonds or dust. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust