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Research papers

A new toolkit to a new quality approach

This paper will focus on the research aspects. Programmatic organization development as a method will only be dealt with briefly. Measurement by using the Mystery Shopping principle to its utter limits - for the front office - and retrospective self...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Eric Sondervan, Felix Malten, Anthony Van Zonneveld
Company: KANTAR TNS Malaysia
September 1, 1996

Research papers

The importance of marque

Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Ken Clarke, Bob McDowell
Company: KANTAR TNS Malaysia
June 15, 1996

Research papers

Every day low price

Everyday Low Price (EDLP), along with Category Management, Consumer Loyalty and Efficient Consumer Response (ECR) have become the jargon words for Marketing in the mid 1990’s. Everyday Low Price, an American import, was originally devised as a...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Judith Passingham
Company: KANTAR TNS Malaysia
June 15, 1996

Research papers

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997

Research papers

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Mike Harris, Remi Vazeille
Company: KANTAR TNS Malaysia
June 15, 1997

Research papers

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
November 1, 2000

Research papers

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003

Research papers

If the future is grey, is the future bright?

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Andrew Czarnowski, Peter Gouw
Companies: KANTAR TNS Malaysia, GfK
March 30, 2003

Research papers

Beyond SARS

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. When the spread of the disease accelerated at the end of March, both the public and governments alike appeared panic-stricken. A major...

Catalogue: Asia Pacific 2004
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 28, 2004