You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Cosmetics / Fragrance.
ANA has found 189 results for you, in 237 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can't digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
October 9, 2017

Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017

Videos

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN
Authors: Patricia Grisolle, Urpi Torrado
Company: Datum Internacional S.A.
June 15, 2017

Videos

Back to basics

Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017

Research papers

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Noriko Nakano, Eri Yamashita, Sono Hasuka, Jung Yeon Nam, Mariko Nomura, Damien Velleman
Company: L'Oréal
May 9, 2017

Videos

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can’t digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
January 11, 2017

Videos

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016

Research papers

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Fernanda Nobrega, Paola Toscano
April 13, 2016

Videos

Emotions and multi-sensory associations of fragrances

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Arnaud Montet
June 15, 2015