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Research papers

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alfred E. Bronner, Robert De Hoog
Company: Veldkamp Marktonderzoek
June 15, 1976