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Research papers

Reader selection

This paper discusses the way readers ensure that the things they read in magazines and newspapers are well adapted to their individual needs - and how close the relationship often is between the reader and the publication.

Catalogue: Seminar 1985: Quality In Publishing
Author: Guy Consterdine
November 27, 1985
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Citation

Consterdine, G. (1985a, November 27). Reader selection. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/reader-selection


Research papers

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Guy Consterdine, Caroline Fraser
November 23, 1983
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Citation

Consterdine and Fraser (1983a, November 23). Headlamp and rear-view mirror. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/headlamp-and-rear-view-mirror


Research papers

The page and the screen nourish each other

There has been growing demand from advertisers and advertising agencies for newspaper and magazine media owners to go beyond the normal measurement of audiences, and demonstrate the value of advertising in print - whether print is used on its own, or...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Guy Consterdine
June 15, 1980
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Citation

Consterdine, G. (1980a, June 15). The page and the screen nourish each other. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-page-and-the-screen-nourish-each-other


Research papers

Introduction

Readership figures can be a matter of life or death to a newspaper or magazine because they have such a close and immediate effect on its advertising revenue. Consequently great attention is focussed on every aspect of the techniques used in print...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Guy Consterdine
June 15, 1980
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Citation

Consterdine, G. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/introduction-1944


Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

The paper describes a research project which explores some aspects of the way advertisements in press and television communicate - as seen from the perspective of the consumer. Special emphasis is given to the technique used to handle the vast...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Guy Consterdine, Colin McDonald
June 15, 1976
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Citation

Consterdine and McDonald (1976a, June 15). Using linguistic coding to explore the way advertisements in press and TV communicate. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/using-linguistic-coding-to-explore-the-way-advertisements-in-press-and-tv-communicate