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Research papers

Name research

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: J. Szekely, Y. Boulvin
August 1, 1971
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Citation

Szekely and Boulvin (1971a, August 01). Name research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/name-research


Research papers

Name research (French)

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Y. Boulvin, J. Szekely
August 1, 1971
×

Citation

Boulvin and Szekely (1971a, August 01). Name research (French). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/name-research-french-