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Research papers

The Kansas City milkman and other stories

First of all, a magazine or a newspaper is an object, something that you can touch and handle, something that - with a few exceptions - you have to buy with your own money. Let us take the example of a magazine; its format, its weight, the quality of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Jean Mée
June 15, 1974
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Citation

Mée, J. (1974a, June 15). The Kansas City milkman and other stories. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-kansas-city-milkman-and-other-stories


Research papers

Possible future developments in the field of communications

It is a large order; it is also a blanket order, in that sense that an infinity of communications of widely differing content could bear that title. I have chosen to dwell on possible changes in the mass media; in examining these changes, I have...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Mée
June 15, 1972
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Citation

Mée, J. (1972a, June 15). Possible future developments in the field of communications . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/possible-future-developments-in-the-field-of-communications-