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Research papers

Comment on A.S.C. Ehrenberg's paper

On the first place, it has to be said that the group members consider it as a jolly good idea to observe the purchasing habits over quite long periods of time instead of making conclusions based on elementary purchasing behaviour. But they regret...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on A.S.C. Ehrenberg's paper. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-s-paper


Research papers

Perception and positioning of private and public financial institutions

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions


Research papers

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

The paper describes the development, the structure and the possible contributions of a Data Bank identifying and and characterising in a lot of details numerous Local/Micromarkets. More than 200 autonomous polarisation markets have been defined...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jean Quatresooz
June 15, 1988
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Citation

Quatresooz, J. (1988a, June 15). The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-use-of-pre-existing-data-banks-for-analysing-local-micromarkets-and-optimizing-branches-network


Research papers

Perception of the quality of service and corporate image

The purpose of this paper is to make some remarks and comments on the relationship between: - the Corporate Image, a concept which is more and more important on a market where the financial terms, the interests paid, the criteria used for giving...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Quatresooz
June 15, 1985
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Citation

Quatresooz, J. (1985a, June 15). Perception of the quality of service and corporate image. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/perception-of-the-quality-of-service-and-corporate-image


Research papers

Comment on dr. H Steiner's paper

The method used to obtain optimal or quasi-optimal hierarchy of the activities correlated with the propensity to purchase was not mentioned. Some people insisted on the existence of quite different methods, either deterministic or probabilistic, to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on dr. H Steiner's paper. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper


Research papers

Coordinating international research projects... Easy to say but...

Coordinating international research projects is not really easy. But it becomes much easier if and only if - the coordinating executives have the appropriate personality and culture - the sub-contractors react like partners, put their heads together...

Catalogue: Conference 1991: International Marketing Research
Author: Jean Quatresooz
June 15, 1991
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Citation

Quatresooz, J. (1991a, June 15). Coordinating international research projects... Easy to say but.... ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/coordinating-international-research-projects-easy-to-say-but-


Research papers

Comment on H. Bergonier's paper

The difference between typology and segmentation was then discussed. The most popular opinion was that: 1. Segmentation implies the isolation of one of the variables as being the one to be predicted; 2. Such restraints are not needed when applying a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Bergonier's paper. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/comment-on-h-bergonier-s-paper


Research papers

From purchasing and consuming habits to basic underlying attitudes

Consequently, it is in order to offer the Marketing man better criteria for the definition and the recognition of a target group that various surveys have described readers, radio listeners, TV-viewers: - according to their main interests or...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jean Quatresooz
June 15, 1973
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Citation

Quatresooz, J. (1973a, June 15). From purchasing and consuming habits to basic underlying attitudes. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes


Research papers

Transnational non-classical segmentation

Non-classical segmentations/Cluster Analysis techniques based on structures of needs have proven very useful in such a context, not only for identifying market segments/target groups, but also for observing their evolution, comparing their maturation...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Jean Quatresooz, Dominique Vanmarsenille
June 26, 1988
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Citation

Quatresooz and Vanmarsenille (1988a, June 26). Transnational non-classical segmentation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/transnational-non-classical-segmentation