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Research papers

Decision making in a changing environment (French)

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
September 2, 1979
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Citation

Frappa, Faivre and Barjanski (1979a, September 02). Decision making in a changing environment (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment-french-


Research papers

Decision making in a changing environment

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Barjanski, Jean-Philippe Faivre, Jean-Paul Frappa
June 15, 1979
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Citation

Barjanski, Faivre and Frappa (1979a, June 15). Decision making in a changing environment. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment


Research papers

Public policy and consumer information

Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean-Philippe Faivre
Company: Burke, Inc.
September 1, 1976
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Citation

Faivre, J. (1976a, September 01). Public policy and consumer information . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/public-policy-and-consumer-information-


Research papers

The validation of marketing models

This paper is an attempt to discuss the concept of validation when applied to marketing models. It is suggested that "validity" is a highly complex notion that the marketing scientists inherited from various other disciplines. Unfortunately,...

Catalogue: Seminar 1975: Market Modelling
Authors: Claude Sanchez, Jean-Philippe Faivre
June 1, 1975
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Citation

Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-validation-of-marketing-models


Research papers

Micro-analytic behavioural simulation models (French)

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
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Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models-french-


Research papers

Micro-analytic behavioural simulation models

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
×

Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models