You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Jo����l-Yves Le Bigot.
ANA has found 5 results for you, in 243 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing to young consumers segmentation + life style

The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Joël-Yves le Bigot
August 1, 2000
×

Citation

le Bigot, J. (2000a, August 01). Marketing to young consumers segmentation + life style . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/marketing-to-young-consumers-segmentation-life-style-


Research papers

Coca-cola, Levi's, Adidas... Co-educators of our children

If young people today are completely different from their counterparts of twenty years ago, the same may be said of traditional educational structures entrusted with their upbringing (parents, teachers, society in general, etc.). In many European...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Joël-Yves le Bigot
June 15, 1996
×

Citation

le Bigot, J. (1996a, June 15). Coca-cola, Levi's, Adidas... Co-educators of our children. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/coca-cola-levi-s-adidas-co-educators-of-our-children


Research papers

Marketing to young consumers: Segmentation + life-style

Twenty years of daily work with 0-25 year-olds ( the new children's market is no longer defined according to the legal age of majority), within their different contexts (family, school, consumption, media,...) lead us to believe that: - Segmentation...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Joël-Yves le Bigot
June 15, 1992
×

Citation

le Bigot, J. (1992a, June 15). Marketing to young consumers: Segmentation + life-style. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/marketing-to-young-consumers-segmentation-life-style


Research papers

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
×

Citation

le Bigot, J. (1980a, June 15). News from the world of children and adolescents. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/news-from-the-world-of-children-and-adolescents


Research papers

The economic influence of young people in France its philosophical implications

Current French society defines itself increasingly in terms of children, because it is highly centred on the family, on what we might call the "new family". In the pages that follow, we shall first examine the importance of this influence on the...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
×

Citation

le Bigot, J. (1980a, June 15). The economic influence of young people in France its philosophical implications. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-economic-influence-of-young-people-in-france-its-philosophical-implications