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Research papers

The "sniffer"

In general terms this paper outlines the technological alternative proposed by IBOPE as a solution to emerging problems of monitoring the television audience behavior. The new non-intrusive peoplemeter, developed by the engineers of the IBOPE Brazil...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta
Company: IBOPE Inteligencia
June 15, 1996
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Citation

D' Imperio Lima and Motta (1996a, June 15). The "sniffer". ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-sniffer-


Research papers

Researching the future of communications in the UK

The social and technological changes which are under way in Britain, as in most developed countries, have direct implications for commerce and government. The increasing ease of access to new information technologies may well lead to radically...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Michael Svennevig, David E. Morrison, Sheila Byfield, Robert Towler
June 15, 1996
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Citation

Svennevig, Morrison, Byfield and Towler (1996a, June 15). Researching the future of communications in the UK. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/researching-the-future-of-communications-in-the-uk


Research papers

Television audience measurement in Russia

This paper describes developments in TV audience research in a fast- changing market: Russia. Against a background of immense political, social and economic change, TV audience research too is modernising very quickly. The different and competing...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Elena Koneva, Vladimir Shchipkov
Company: Ipsos Comcon
June 15, 1996
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Citation

Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia


Research papers

Global harmonization of TV ratings

The concept of harmonization of television ratings from different countries has been discussed for well over five years. The first impulses towards this goal came from Europe and they focused on Europe, where a number of countries were working with...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ned Greenberg, Horst Stipp
June 15, 1996
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Citation

Greenberg and Stipp (1996a, June 15). Global harmonization of TV ratings. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/global-harmonization-of-tv-ratings


Research papers

The German example

The number of programme providers and of consumers’ access to programmes increased truly dynamic over recent years. Particularly in a European key market such as Germany, this also has major consequences for TV audience research since a high...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Robert Nicklas
Company: GfK
June 15, 1996
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Citation

Nicklas, R. (1996a, June 15). The German example. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-german-example


Research papers

The market for TV air-time in Europe

This paper addresses the television media issues facing advertisers in Europe. It examines both the supply and demand side of the markets and then concentrates on the requirements of the demand side, especially from the advertisers' rather then the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Michael Cluff, Tom Harper
June 15, 1996
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Citation

Cluff and Harper (1996a, June 15). The market for TV air-time in Europe. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-market-for-tv-air-time-in-europe


Research papers

The organizational aspects of regional research

Los Medios y Mercados de LatinoAmerica is an industry developed and supported pan-regional multimedia survey of Latin America. The methodological and technical difficulties associated with this project are enormous. Within that context, the authors...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Paul J. Donato, Barry Koch
June 15, 1996
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Citation

Donato and Koch (1996a, June 15). The organizational aspects of regional research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-organizational-aspects-of-regional-research


Research papers

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

This paper attempts, not to define an optimal frequency across a campaign period, but how software developments were harmonised to the advanced point where a planner will be able to define any Effective Frequency and optimise it across any measured...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Sheila Byfield, Jim Ford
June 15, 1996
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Citation

Byfield and Ford (1996a, June 15). Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/development-and-harmonisation-of-software-to-tackle-the-issue-of-optimising-effective-reach-on-television-across-international-markets


Research papers

The real value of lucky breaks?

The objective of this paper is to outline the effects of how consumers view programmes and commercial breaks that are part of a sales promotion campaign. In the promotion, viewers were encouraged to watch not only the programmes, but the commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Fran Cassidy
June 15, 1996
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Citation

Cassidy, F. (1996a, June 15). The real value of lucky breaks?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-real-value-of-lucky-breaks-