Resources Library by ANA

Brand building in the new frontier

Streaming Media is the generic name for software solutions that allow the delivery of audio and video content over the Web. An exciting new online advertising medium involves using Streaming Media to present videostyle advertisements to Internet...

Catalogue: Latin America 2001

Authors: Fabian Hernandez, Susan Blank

Company: KANTAR TNS Malaysia

May 1, 2001

Drugs organization

The primary objective of this paper is to show how the laws of market research – applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals – is able to take a quantitative leap...

Catalogue: Latin America 2001

Author: Oriana Monarca White

May 1, 2001

Bottom finishing in Latin America

This paper suggests how wireless providers can profit by serving traditionally under-served market segments in Latin America. It discusses how traditional strategies for targeting upmarket consumers may not be optimal for new entrants, given the...

Catalogue: Latin America 2001

Authors: Tim Sweeney, Donna Russell Arguedas

May 1, 2001

Methodological contributions to the strategic management of localities

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001

Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Company: Compañia de Negocios Moiguer

May 1, 2001

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001

Author: Alain Mizrahi

May 1, 2001

eResearch

This paper takes a critical look at the explosion of online research activity. Of particular interest is the extent to which the Internet-based research models currently gaining sway could undermine the market research industry’s heritage. At...

Catalogue: Latin America 2001

Authors: Paul Hennebry, Steve Barlow

May 1, 2001

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001

Authors: Ney Luiz Silva, Nelsom Marangoni

May 1, 2001

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001

Authors: Rosi Ware, Michelle de Montigny

Company: KANTAR TNS Malaysia

May 1, 2001

Segmentation of adolescents using a multimedia study

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

May 1, 2001