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Research papers

Secondary analysis, an instrument of market research in tourism

In all spheres of the economy market research constitutes a problem arising out of the need for information, on the one hand, and the cost of information on the other. As for market research in the tourist industry, it can no longer be disputed that...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Klaus G. Sommer, H. Stegemann
June 1, 1967
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Citation

Sommer and Stegemann (1967a, June 01). Secondary analysis, an instrument of market research in tourism . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/secondary-analysis-an-instrument-of-market-research-in-tourism-