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Research papers

The mass media and social change

Since 1972, the Center of Advanced Communications of Havas Conseil France has been leading theoretical and experimental researches on life style factors whose influence can be noticed on the evolution of our society, our motivations and our...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Bernard Cathelat, Mike Burke
June 15, 1974
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Citation

Cathelat and Burke (1974a, June 15). The mass media and social change. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-mass-media-and-social-change


Research papers

A new method of copy-test evaluation

The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1974
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Citation

Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation