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Research papers

Data manipulation options for researchers

The paper addresses those researchers who would like to go beyond the specific MR packages available to them and themselves manipulate the raw data to get further insights. The first part of the article compares and contrasts primarily the mainframe...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Alok Joshi
June 15, 1990
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Citation

Joshi, A. (1990a, June 15). Data manipulation options for researchers . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-manipulation-options-for-researchers-


Research papers

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: François Libmann
June 15, 1990
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Citation

Libmann, F. (1990a, June 15). A guide to the public database worldwide and the way to use it for a better marketing . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-guide-to-the-public-database-worldwide-and-the-way-to-use-it-for-a-better-marketing-


Research papers

High technology data collection for testing and measurement

This paper describes high technology data collection systems in consumer marketing research and their relationship to the more traditional methodologies and techniques. A brief background and history of data collection technology used in research is...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Laurence N. Gold
June 15, 1990
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Citation

Gold, L. N. (1990a, June 15). High technology data collection for testing and measurement . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/high-technology-data-collection-for-testing-and-measurement-


Research papers

You only present once: Kiss or be killed!

Properly communicating research data to the decision-makers is a must for Marketing Researchers. As presentations are normally short & one-shot events, this is a risky challenge. Graphic visualisation of data can be the solution, if well done. Not...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Yves Marbeau
June 15, 1990
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Citation

Marbeau, Y. (1990a, June 15). You only present once: Kiss or be killed!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/you-only-present-once-kiss-or-be-killed-


Research papers

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Peter J.A. Groot
Company: Philips International
June 15, 1990
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Citation

Groot, P. J. (1990a, June 15). The game of information intelligence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-game-of-information-intelligence


Research papers

Making better use of your data

The aim of this presentation is to discuss the ways in which we have developed our software to meet the needs of the market researcher and to take advantage of the latest technology. My company, Market Research Software, has developed a range of...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Phil Hearn
June 15, 1990
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Citation

Hearn, P. (1990a, June 15). Making better use of your data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/making-better-use-of-your-data