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Research papers

Organization learning in the transformation of Eastern Europe

The author, in this paper, will draw on his experiences in Poland acquired since January 1994 highlighting the difficulties his company has faced since acquiring a business at the beginning of 1994. The business, a dairy in Slupsk, North West Poland,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Michael J. Thomas, Lionel C. Hall
Company: Nestlé
April 1, 1995
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Citation

Thomas and Hall (1995a, April 01). Organization learning in the transformation of Eastern Europe. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/organization-learning-in-the-transformation-of-eastern-europe


Research papers

Psychographic analysis of the Mexican (Spanish)

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992
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Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican-spanish-


Research papers

Psychographic analysis of the Mexican

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992
×

Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican


Research papers

The contributions of advertising testing to the development of effective international advertising

This paper is a case history : we tested two commercials in six European countries. In the first part, we show how diverse the advertising test results and the main efficiency measurements can be from one country to another. We identify four factors...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: J. Andrew Davison, Erik Grab
Companies: Nestlé, GfK
September 1, 1992
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Citation

Davison and Grab (1992a, September 01). The contributions of advertising testing to the development of effective international advertising. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-contributions-of-advertising-testing-to-the-development-of-effective-international-advertising


Research papers

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Fausto Falcone, Mario Figini
Company: Nestlé
June 15, 1991
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Citation

Falcone and Figini (1991a, June 15). Measuring the vitality of a product after its launch. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-the-vitality-of-a-product-after-its-launch


Research papers

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987
Author: Camillo Pagano
Company: Nestlé
September 1, 1987
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Citation

Pagano, C. (1987a, September 01). New consumers, product innovation and product renovation. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/new-consumers-product-innovation-and-product-renovation


Research papers

Our struggle to penetrate the Japanese market and how we attained success

Japanese brand names such as Yamaha, Cannon, Sony, Toyota and a great many more dominate entire product categories in the Rest. Only a few companies and products seem to have been able to reverse the process and to establish themselves as household...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Kiygkazu Aizawa
Company: Nestlé
June 15, 1986
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Citation

Aizawa, K. (1986a, June 15). Our struggle to penetrate the Japanese market and how we attained success. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/our-struggle-to-penetrate-the-japanese-market-and-how-we-attained-success


Research papers

The coverage rate of soluble coffee consumer panel

Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Françoise Rostand, Nathalie Finaz
Company: Nestlé
June 15, 1982
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Citation

Rostand and Finaz (1982a, June 15). The coverage rate of soluble coffee consumer panel. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-coverage-rate-of-soluble-coffee-consumer-panel


Research papers

Evaluating advertising campaigns

Nestle is strongly concerned with making right decisions about budgets, media and advertising strategies, and, consequently, with monitoring its campaigns. Nestle has been tracking some parameters, generally supposed to be connected with the way...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Marc Vincent, José-Maria Riera Vidal
Company: Nestlé
June 15, 1981
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Citation

Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/evaluating-advertising-campaigns