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Research papers

Theoretical notes on an experiment

This essay has been based on an experiment; the examination of the "image" of a brand of condensed milk. The process of investigation has been developed over several years. The Institute of Investigation and the Client's Market Research Department...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Francisco Castaher, Jesus Ibanez
Company: Nestlé
September 1, 1970
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Citation

Castaher and Ibanez (1970a, September 01). Theoretical notes on an experiment. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/theoretical-notes-on-an-experiment


Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/timpson-s-store-image-study


Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Good News commercial . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-good-news-commercial-


Research papers

A beer tasting experiment

The objective of this article is to contribute to throw some more light on the following questions: 1. Are consumers able to discriminate among different brands of a product (in this particular case, beer) when the brands are not identified?; 2 ....

Catalogue: The European Marketing Research Review 1970
Author: Jokan Arndt
June 15, 1970
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Citation

Arndt, J. (1970a, June 15). A beer tasting experiment. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-beer-tasting-experiment


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research reports

Attitudinal research for C.W.S Bakery Group

The C.W.S. Bakery Group is considering effecting changes to its product pack designs. As a preliminary to evaluating any proposals in the design field, it isconsidered that much more attitudinal information is required in order to determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research for C.W.S Bakery Group. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/attitudinal-research-for-c-w-s-bakery-group


Research reports

Report on qualitative research on Project 046

The objectives of this research were to examine consumer reactions to:1. 'Napoleon' and 'Josephine' advertisements for Kensitas, with the headline: 'The World 's most valuable coupon';2. A set of new coupon designs for Kensitas;3. Pack designs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Project 046. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-046


Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Omadine shampoo. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1


Research papers

The resolution of problems of typology by the process known as "synthese dimensionnelle"

Two concepts of vectorial algebra serve as the bases of the "Synthese Dimensionnelle" process: 1. The concept of the POINT, of the space of points which is the affine of an N-dimensional vectorial space, for the representation of multidimensional...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Francois Canguilhem
November 1, 1968
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Citation

Canguilhem, J. F. (1968a, November 01). The resolution of problems of typology by the process known as "synthese dimensionnelle". ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-resolution-of-problems-of-typology-by-the-process-known-as-synthese-dimensionnelle-