Resources Library by ANA

Polo Jeans Company

The Polo Jeans Company is a new division of Polo Ralph Lauren with a line-up of jeans and casual wear designed to attract the youth market. First launched in the United States in 1996 the Polo Jeans Company was introduced to the Canadian market at...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Melinda Head, Bénédicte Cohen, Stanley Marcovici

Company: Head Research Inc.

October 22, 1997

Ford's multicultural strategy

Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This...

Catalogue: Ethnic Marketing 2000

Authors: R. Scott Evans, Pat Richards

July 1, 2000

Research uses of benefit records of the unemployment insurance commission

Secondary analysis of benefit records of the Unemployment Insurance Commission is presented as a promising method for research on unemployment problems in Canada. This analysis will be conducted on a data bank or archive using a one percent sampling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Bernard Portis

September 1, 1973

Data privacy matters

Latest updates and a tool-kit of pragmatic pandemic recommendations.

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Reg Baker, Mike Cooke, John Crockett, Veronica Torres

April 30, 2020

Country Market Research 2019: Canada

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global...

Catalogue: Global Market Research

Author: ESOMAR B.V.

October 17, 2019

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Barry Kiefl

May 1, 1994

An application of survey data to social policy analysis

The purpose of this paper is to present a case study of the application of survey data to government policy analysis. For over two years, Canadians have been engaged in a major review of their social security system. One aspect of this review has...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Michael C. Wolfson

August 1, 1975

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Rolf Speetzen, Hans Vorster

April 11, 1984

Not all JICs (Joint Industry Committees) are created equal

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Owen Charlebois, James D. Peacock

October 20, 1998