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Research papers

System 3: Measuring the consumer's imagination

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019

Videos

System 3: Measuring the consumer's imagination

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019

Research papers

Home is a feeling

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...

Catalogue: Asia Pacific 2019
Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical
May 22, 2019

Research papers

Re-evaluating the importance of time

This paper is mainly philosophical in nature. It shows that there are a number of concepts within the theory - and application - of evolutionarybiology that can provide insight into some of the problems of brand management in a dynamic environment....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Martin Oxley
Company: Ipsos MRBI
September 1, 1998

Research papers

Brand research

This story begins to indicate how brands work, and why the brand has become such a central concept in marketing. The brand name, or mark, is at its simplest a badge of origin. In most societies this identification is protected by trademark law. The...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Feldwick
September 1, 1998

Research papers

Concept research in industrial products and advertising

The paper defines product-concept and the importance of its identification in new-product development. Whether consumer- or industrial-oriented, new-product success relies to an important extent on what the purchaser perceives in it as satisfactory...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Susana Tisler
June 15, 1986

Research papers

Are consumers able to understand concepts in the early stages of development?

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?;Part 2: Cost efficient methods.

Catalogue: Seminar 1979: New Product Development
Author: Michael Laric
October 1, 1979

Research reports

Project Westminister

The basic objectives of the present research wereto assess the overall appeal of the Hot Potconcept and see in which areas; if any, changes needed to be made. In particular, the research examined the product's acceptability and potential.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979

Research reports

Sunsilk qualitative research

As part of the strengthening exercise on SunsilkShampoo, this research was conducted with thefollowing objectives:1. To assess which range of variants has themost appeal either to shampoo users ingeneral or to specific target groups, undera 'variant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979