Resources Library by ANA

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Hein C. H. Schmidt

Company: Nielsen

September 1, 1978

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Daniel Debomy

November 1, 1977

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: F. Schülten, Heino Stöwsand

December 1, 1976

ECC veterinary legislation

The outlines of those veterinary preventive measures which have to he practised in relation to modern industrialised animal production are given, with a special emphasis on the protection of domestic animals against specific pathogenic agents and the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Hans J. Bendixen

November 24, 1976

TV advertising pre-testing

This is a case history of an attempt to use established, non- innovative research techniques to construct a system of T. V. advertisement pre-testing which could provide actionable results. For marketing management the research results must relate...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Roger S. Parkyn

September 1, 1976

Using research for quality control in the inclusive holiday market

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sheila Jones

June 15, 1976

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

Experience of a computer system for the quality control of interviewers

This paper describes a method of using the computer, as a stage of the checking process, to look for interviewers, who have cheated or deviated from the specified instructions. The method is simple and has often been recommended, but to our knowledge...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Authors: R. King, P. Trotman

Company: Nestlé

October 1, 1973