You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Cost Efficiency.
ANA has found 5 results for you, in 180 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020
×

Citation

González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/deconstructing-the-media-market-constructing-a-new-way-to-measure-ad-efficiency


Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
×

Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019
×

Citation

Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/implementing-automation-in-latam-spanish-


Videos

Profiting

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
×

Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/profiting


Videos

Insight automation: Democracy, ethics and efficiency

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
×

Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency