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Research papers
Find & accelerate revenue growth for brands
The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu
Company: Kantar
May 13, 2018
Videos
Future proof strategies
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÃ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
Videos
Identifying and sizing growth opportunities for brands trough mapping the consumer journey
The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
Videos
Embedding diversity and inclusion throughout Jaguar Land Rover
Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.
Catalogue: Client Summit 2019- Autumn Edition
Author: Anne-Sophie Boettcher
Company: Jaguar Land Rover Automotive
October 3, 2019
Research papers
Solving the paradoxes of the mobile- first world!
Accurate recruitment has been an age-old problem in the world of quantitative research. Think about the last seven days: How many hours did you spend watching Netflix? What is the total amount of money that you spent buying groceries, both offline...
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Abhinav Mohan
Companies: InMobi, Swiggy
November 2, 2020
Videos
How Booking.com is trying to better cater to LGBTQAI+ travelers
The 3 takeaways of the presentation are:- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? - Gain practical solutions: how can Booking.com (and you) better...
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Jennifer Summers
Company: Booking.com
June 18, 2020
Research papers
