Resources Library by ANA

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: John R. M. Thom, Adrian Gunzi

November 25, 1987

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Simon Godfrey

November 25, 1987

Editorial research on a syndicated basis

Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Sigurd Bennike

November 25, 1987

Goelette II

Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Gilbert Haas, Gilles Santini

November 25, 1987

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Iain McLellan

November 25, 1987

Notre temps

The research project presented in this paper was articulated as follow: 1. Research for re-positioning (1980); 2. Following researches (up to 1987); 3. Other kinds of researches about non publishing products.The results of the programme were: 1....

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Anne Coudreau

November 25, 1987

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

November 25, 1987

The development of readership taste and editorial research for "Die Zeit" since 1970

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between...

Catalogue: Seminar 1985: Quality In Publishing

Author: Georg Gramse

November 27, 1985

Undercover story

It is an accepted fact that covers influence magazine purchase. As the number of titles on the UK market continues to increase, competition intensifies for shelf space, and the importance of a good cover becomes greater, While theories on cover...

Catalogue: Seminar 1985: Quality In Publishing

Authors: Vivienne Jones, Simon Woolfries

November 27, 1985