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Research papers

The banking shopper

The competitive landscape is increasingly cluttered for the financial service providers in general and banks in particular. if we talk specifically about the Middle east region, with higher GDP per capita, the financial sector has grown much faster...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Aruni Ghosh, Tahir Khalil
June 15, 2009

Research papers

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008
Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips
Companies: Ipsos MRBI, American Express Company
April 9, 2008

Research papers

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006
Authors: Silvio Pires de Paula, Sergio Beniamino
Company: Demanda
October 20, 2006

Research papers

Dynamic segmentation in the travel industry

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...

Catalogue: Leisure 2006
Authors: Markus Orth, Florian Bauer
Company: IRIS Network
October 8, 2006

Research papers

Probing investor's psyches

Much of economic and financial theory is based on the notion that individuals act rationally and consider all information in decision-making. However, substantial evidence points to the contrary.A case in point is stock trading, where academic...

Catalogue: Asia Pacific 2006
Authors: Verapong Paditporn, Vibhas Ratanjee
Company: Gallup International Association
March 19, 2006

Research papers

Money, money, money

The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend.However, this move towards typically...

Catalogue: Qualitative 2005
Authors: Fiona Jack, Greig Burnside
Company: Green Light International
November 13, 2005

Research papers

Generating reliable insights for communication development

This paper addresses the question of whether it is possible to know what consumers really think and proposes a methodology to understand the unconscious reasons that operate in the election of products and brands in the financial industry. The...

Catalogue: Latin America 2005
Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente
October 23, 2005

Research papers

Creacion de perspectivas fiables para el desarrollo de la comunicacion

This paper addresses the question of whether it is possible to know what consumers really think and proposes a methodology to understand the unconscious reasons that operate in the election of products and brands in the financial industry. The...

Catalogue: Latin America 2005
Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente
October 23, 2005

Research papers

Women as emerging wealth owners in Asia

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances.Asian women are now able to...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: WeeGuan Chan, Marilyne Chem Su-Fern
Company: KANTAR TNS Malaysia
February 1, 2005