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Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 12, 2024, from
Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-
Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/future-lens
Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved December 12, 2024, from
Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/integrated-pricing-strategy-11650
Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores
Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/integrated-pricing-strategy
Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world
Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities