Resources Library by ANA

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia Chárraga

September 22, 2016

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation

Authors: Gabriel Aleixo, Ingrid Rivera

April 13, 2016

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?

Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman

September 10, 2014

Babyface: Reading nonverbal cues to measure infants' acceptance of food products

Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers'...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Lauren Yourshaw, Payal Kondisetty, Ashley Gabel, Amy Elkes, Kelly Sheahan

Company: Blueberry

September 13, 2012

'Don't play with food!'

Research is often described as the enemy of innovation. In fact, we ask a lot of participants when requesting they predict future consumption patterns in a focus group. Innovation is about breaking away from patterns. Lateral thinking and stepping...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Doerte Toellner, Helen King

Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board

November 13, 2011

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 18, 2010

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Monica Kleiman, Cecilia Iglesias

Company: GfK

May 21, 2010

From bricolage to pho

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Alison Dexter, Bach Ngoc Hieu An

Company: KANTAR TNS Malaysia

April 7, 2009

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers

Authors: Michael P. Cook, Hy Mariampolski

Companies: QualiData Research Inc., Givaudan

September 26, 2008