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Research papers
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/answers-not-analytics


Research papers

Augument intelligence: Data mining with AI

This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...

Catalogue: Fusion 2019
Author: Bradley Taylor
November 10, 2019
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Citation

Taylor, B. (2019a, November 10). Augument intelligence: Data mining with AI. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/augument-intelligence-data-mining-with-ai


Research papers

Standing on the shoulders of giants

Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel, Volker Bilgram, Signe Worning Løgstrup Jensen
Company: HYVE
November 11, 2018
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Citation

Marchuk, Biel, Bilgram and Worning Løgstrup Jensen (2018a, November 11). Standing on the shoulders of giants. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/standing-on-the-shoulders-of-giants-9485


Magazines

Revue Française du Marketing (Décembre 2005)

Ce numéro de la Revue Française du Marketing se propose de faire le point sur lesrécentes recherches françaises dédiées à l'analyse et à l'explication ducomportement de l'internaute. Les cinq contributions du présent...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2005
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Citation

, A. (2005a, December 01). Revue Française du Marketing (Décembre 2005). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2005-


Videos

Standing on the shoulders of giants

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel
November 11, 2018
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Citation

Marchuk and Biel (2018a, November 11). Standing on the shoulders of giants. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/standing-on-the-shoulders-of-giants


Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai


Research papers

Psycho-technology and consumer research

Psycho-technology derives from the practical needs of modern engineering. Similar needs for similar reasons exist in other parts of modem culture and therefore these needs operate also in marketing and for the consumer. Three implications from...

Catalogue: ESOMAR Congress 1964
Author: Jack G. Field
June 15, 1964
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Citation

Field, J. G. (1964a, June 15). Psycho-technology and consumer research. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/psycho-technology-and-consumer-research


Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Congress 2018
Author: Malcom Devoy
September 23, 2018
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Citation

Devoy, M. (2018a, September 23). Merge. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/merge-9385


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
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Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem