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Research reports

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image


Research papers

Are telephone interviews a useful alternative in image research?

Sceptical opinions have been voiced about the use of telephone interviews, in spite of its advantages. In particular in countries with a low degree of telephone penetration the lower representativity of the sample and consequently, poorer survey...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Tjarko H. Veldman
September 1, 1978
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Citation

Veldman, T. H. (1978a, September 01). Are telephone interviews a useful alternative in image research?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/are-telephone-interviews-a-useful-alternative-in-image-research-


Research papers

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market


Research papers

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
×

Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research reports

Freezer foods and freezer centres

The Co-operative Movement operates a number of freezerfood centers throughout the U.K. stocking both Co-op labelproducts and national brands.A quality strategy has been adopted for Co-op label freezerfoods by the C.W.S. Provisions Group and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Freezer foods and freezer centres . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/freezer-foods-and-freezer-centres-


Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973
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Citation

, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/thwaites-image-study-


Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/image-research-