Resources Library by ANA

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK’s photo research, a project designed to elicit information for television ‘creatives’ who rely on rich data on kids lives for inspiration and to keep them in touch with...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Andy Goodhand, Shari Donnenfeld

August 1, 2000

Investigating teens

In this paper, we are going to present one of the methods that proved worthy of being made known to the research community so that it can be used more frequently and improved upon. We called it Photo-Show due to its structural nature

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Oriana Monarca White

August 1, 2000

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television creatives who rely on rich data on kids lives for inspiration and to keep them in touch with kids. The findings...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Shari Donnenfeld, Andy Goodhand

Company: Viacom International Media Networks

October 22, 1997

Imagery

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Simone Brecht, Michael Hallemann

September 1, 1997

Investigating teens

The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dubbed Photo-Show and the results obtained -...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Oriana Monarca White

May 1, 1997

Research tools for business strategies

The paper highlights the commitment of General Motors to marketing research, not for the sake of doing research but as a tool for making decisions and taking actions on the marketing scene. It shows how research has paid off for General Motors and...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Roy Rutherford, Peter Wise, Joseph Khoury

January 1, 1994

The stimulation of the right side of the brain in market and brand image research

This text is based on the double brain theory and its importance in the research about brand image. After having developed the role of the image in marketing and communication, several techniques are revealed. The accent is put on the exploitation of...

Catalogue: ESOMAR Congress 1987

Author: Hubert Jaoui

September 1, 1987

For a better understanding of individuals

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Marianne de Souza

June 15, 1984