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Research papers

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: James H. Collins, Manish Bhatia
Company: Nielsen
June 1, 2001

Research papers

How to enter in a highly competitive environment without sinking

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Carolina Mejía Posada, Maria Claudia Foschi
April 13, 2016

Research papers

The impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: 1) consumer; 2) economic and 3) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 15, 1980

Research papers

Integrated research

The emergence of the project of integrated research in the socialist countries is closely linked to multilateral cooperation between the CMEA countries, and to the urgent need to improve the management control and planning activities of the bearers...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Miroslav Holda
September 1, 1974