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Research papers

Internet youth

This paper illustrates the behavior and feelings of Argentine youth Internet users. Their drivers to connect with the Internet are quite heterogeneous. Time and passion devoted to the Internet varies widely as it happens with subjects of interest,...

Catalogue: Latin America 2002
Author: Norah Schmeichel
May 12, 2002

Research papers

The AMAI system of classifying households by socio-economic level

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of defining a common ground where all parties involved...

Catalogue: Latin America 2002
Author: Adrian Villegas Carrasco
May 12, 2002

Magazines

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002
Author: ESOMAR B.V.
March 1, 2002

Research papers

The sound of silence (Portuguese)

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001

Research papers

From pillage to association (Spanish)

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001

Research papers

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001
Author: José Ignacio Wert
May 1, 2001

Research papers

From pillage to association

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001

Research papers

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001
Authors: Jim Hatch, Sigisbert Ratier
May 1, 2001

Research papers

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001
Author: Alain Mizrahi
May 1, 2001