Resources Library by ANA

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Sanjay Seth, Roderick J. Brodie, Don Scott

June 15, 1993

Managing marketing information

Marketing information systems, tools, techniques, and technologies all hold the promise that better market information will become available more quickly in order to make better marketing decisions. In this paper it is argued that the use of...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Author: Wil Wurtz

June 15, 1992

Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

EDP ( Electronic Data Processing) is not a new thing in Market Research , analysing qualitative research data reaches back to the sixties, SPSS might be still in mind with some researchers. And also for analysing quantitative data, the first systems...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Author: Dennis Keunemann

June 15, 1992

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Oliver Beys, Stefan Müller

Company: GfK

June 15, 1992

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: H. J. Kranenberg

Company: SKIM

June 15, 1990

Managing excess information

Although information systems are essential tools enabling companies to make the most of their resources when faced with excess information, it is frequently only fair to observe that they are ineffective. From our point of view the principal problem...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Christian Feuillette

June 15, 1990

Solving the problem of data complexity and information overload

After nearly a twenty-year experience of collecting and analyzing marketing data, designing and implementing management support systems, Research International and Studio della Grisa committed themselves to create a new, powerful, easy-to-use,...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Andrea Traverso

June 15, 1990

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Peter J.A. Groot

Company: Philips International

June 15, 1990

From number of sales to market share

Grocery chain supermarkets, are subject to local conditions which may greatly influence their performance. The marketing function has the responsiblity for investigating the current conditions and the potential for each store. The companies...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Franco Cloni, Massimo Milleri

June 15, 1989