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Research reports

Plans for 'brainstorming' session with Ciba-Geigy executives

The objectives of this session are broadly twofold: 1. To generate new ideas and concepts whichare likely to have consumer appeal;2. To elaborate and redefine 'Old' ideas andconcepts, so that they have improved consumerappeal. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Plans for 'brainstorming' session with Ciba-Geigy executives. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/plans-for-brainstorming-session-with-ciba-geigy-executives


Research reports

Preliminary qualitative research on the positioning of Fish Cakes

The research was required on how consumers perceivea number of different flavors and shapes for Fish Cakesin order to aid the planning of marketing strategies forFish Cakes. The research undertaken here is a preliminary qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Preliminary qualitative research on the positioning of Fish Cakes. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-the-positioning-of-fish-cakes


Research reports

Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited

Associated British Hat Manufncturcers Limited (A.B.H.M.) representing seven component companies is in the process of preparing a three-year marketing plan. Some data is available on the market but this tends to be of a general nature. In order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/multi-stage-research-proposal-for-the-men-s-hat-market-for-associated-british-hat-manufactures-limited


Research reports

Depth research into the brown sauce market and HP sauce

Research for HP is proposed in order to explore ways and means of stimulating the consumption of HP, in particular, and of Brown Sauce in general. It is understood that substantial product test, usage, and attitude data is available, but that there...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1970
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Citation

, C. (1970a, December 03). Depth research into the brown sauce market and HP sauce. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/depth-research-into-the-brown-sauce-market-and-hp-sauce