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Magazines

Research World (February 2005)

Is the respondent disappearing? For some years now, non-response has been a major cause of concern for market researchers. And those people who are still prepared to co-operate in research, i.e. the respondents, are being converted into...

Catalogue: Research World 2005
Author: ESOMAR B.V.
February 1, 2005

Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982

Research papers

Covering non-response: Does it pay?

This paper deals with the results which can be expected when an intensive effort is made to attain the highest representative portrayal of the population studied, by means of eliminating non-response. The findings are based on a study in which...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Emile M. C. van Westerhoven
September 1, 1978

Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977

Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977

Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975

Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975

Research reports

Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire

Out of 769 questionnaires sent out to Grecian 2000 usersin Project A only 327 were returned, even after areminder letter was sent out. As this represents aresponse rate of only 42.52%, some concern was expressed that ifnon-responders' attitudes had...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974

Research papers

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter B. Hodgson
Company: Harris Interactive (Europe)
September 1, 1974