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Research papers

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter B. Hodgson
Company: Harris Interactive (Europe)
September 1, 1974
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Citation

Hodgson, P. B. (1974a, September 01). Factors affecting response rates in market research surveys . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/factors-affecting-response-rates-in-market-research-surveys-


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
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Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting


Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977
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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research


Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977
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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research-french-


Research papers

New possibility of comparative testing of advertisements

About two years ago at the Danish Gallup Institute, we began to work on the problem of finding new methods for comparative testing. We wanted to work out a technique, which would abolish "don't know" answers and, furthermore, separate the wording of...

Catalogue: ESOMAR Conference 1960
Author: J. Lorenz-Christensen
June 15, 1960
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Citation

Lorenz-Christensen, J. (1960a, June 15). New possibility of comparative testing of advertisements. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/new-possibility-of-comparative-testing-of-advertisements


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (German)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (German). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-german-


Research papers

Covering non-response: Does it pay?

This paper deals with the results which can be expected when an intensive effort is made to attain the highest representative portrayal of the population studied, by means of eliminating non-response. The findings are based on a study in which...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Emile M. C. van Westerhoven
September 1, 1978
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Citation

van Westerhoven, E. M. (1978a, September 01). Covering non-response: Does it pay? . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/covering-non-response-does-it-pay-


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
×

Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting-german-


Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982
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Citation

Leeflang and Olivier (1982a, June 15). Facing panel non-response, consequences and solutions. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/facing-panel-non-response-consequences-and-solutions