Resources Library by ANA

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: James H. Collins, Manish Bhatia

Company: Nielsen

June 1, 2001

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Idil Cakim

February 1, 2004

Beyond online advertising

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites. Through actual metrics the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Laurent Florès

Company: MetrixLab

June 20, 2005

A new paradigm in interactive audience measurement

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Mark Long, Richard Webb, John Caldwell

June 20, 2003

Advanced techniques in panel and server data integration

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.Panel-based audience measurement and site-based page tagging both share the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Richard W. Goosey

Company: Nielsen

June 20, 2005

Worldwide online measurement

The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Adam Phillips

June 1, 2001

Website design is about understanding the user

In the authors' research of hundreds of websites for the best part of the last decade, they have observed a number of re-occurring themes and design rules.However, they found that such rules cannot always be globally applied. One of the reasons for...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: James Lang

February 1, 2004

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets

June 1, 2001

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui

Companies: Stichting Kijkonderzoek (SKO), GfK

June 1, 2008