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Smolensky, P. (1965a, June 15). Influence of method by measuring identification and image of advertisements. ANA - ESOMAR. Retrieved April 18, 2024, from
Agostini, J. M. (1965a, June 15). Are post-tests of print advertisements conducted on the right respondents. ANA - ESOMAR. Retrieved April 18, 2024, from
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test