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Videos
How design thinking allows market research to take the lead and become an innovation powerhouse
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...
Catalogue: Insights Festival 2020
Authors: Alex Wilman, Nicholas JianHao Lee
Companies: Northstar Research, FigureFigure Studios
September 16, 2020
Research papers
How design thinking allows market research to take the lead and become an innovation powerhouse
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...
Catalogue: Insights Festival 2020
Authors: Nicholas JianHao Lee, Alex Wilman
Companies: Northstar Research, FigureFigure Studios
September 15, 2020
Videos
The art and science of innovation
This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...
Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015
Videos
The people side of innovation
These days, there is much talk about open innovation, business model innovation and innovation culture. These are important topics, but the most significant element to anything related to innovation will always be people.It is people that make things...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Stefan Lindegaard
June 15, 2014
Research papers
Developing second generation mobile research techniques
A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...
Catalogue: Congress 2011: Impact
Authors: A. J. Johnson, Rolfe Swinton
Company: Ipsos MRBI
September 18, 2011
Research papers
Engage, inspire, act
Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...
Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
Research papers
