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Research papers

The effect of market segmentation on new product decisions

When a decision must be made as to whether to initiate or continue research on a specific new product, the nature of that product's anticipated marketing program will usually determine its profitability more than the cost of the proposed research....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Robert T. Dann
March 1, 1975

Research papers

Market research in product development

In this paper it is hoped to examine some of the problems which confront companies which have new compounds showing promise and which are likely to be available as ethical prescription products after the successful conclusion of clinical trials....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Jack H. Hayhurst
March 1, 1975

Research papers

Research papers

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Terry I. Jones
May 1, 1974

Research papers

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Robert S. First
June 1, 1973

Research papers

A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.

The following paper describes a piece of qualitative Pharmaceutical Marketing Research, the need for which was created by the apparent lack of success on the part of the Client Company in promoting to younger and more junior doctors. Background...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: D. G. Andrew
Company: GSK
June 1, 1973

Research papers

The problems of international pharmaceutical marketing research

Over the past few years much has been written and even more said about the problems of audits and medical indices and more about the problems involved in international comparisons in these areas of market research. Although my paper today will...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Ken M.H. Coleman
May 3, 1971