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Research papers

Terminals versus Minis

Thus a firm 'producing' marketing studies from survey data tries to control all of the different phases: conceptualization, fieldwork, data processing and interpretation of the final results. Our goal here is to study the question of the data...

Catalogue: Paper 1978: Analysis of Data
Author: Bernard Morin
February 1, 1978
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Citation

Morin, B. (1978a, February 01). Terminals versus Minis. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/terminals-versus-minis


Research papers

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Henri Bergonier, Bernard Morin
June 15, 1972
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Citation

Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/typology-at-random