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Videos

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870


Videos

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
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Citation

Ellis, G. (2018a, November 11). Demonstrating the advantage of artificial intelligence in market research . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/demonstrating-the-advantage-of-artificial-intelligence-in-market-research-